Viacom18 Consumer Products in partnership with Work With Fun announced the launch of India’s first-ever ‘Club Roadies’ in Jaipur on November 27 at the Marriott hotel. Viacom18 Consumer Products chose the Pink city to extend the tradition of Roadies.
Club Roadies is a hangout spot for youngsters and adventurers who are inspired by the enthusiasm and bewitching charm of the show. Roadies, India’s most popular adventure reality show has captivated generations of the young audience and came out as a cult.
Club Roadies will bring out a reel to real Roadies experience to Roadies fans. All clubbing and party lovers of Jaipur will get a never before lifelike and imaginative experience at this club. This place personifies the zeal, zest, and fondness of the youth.
The iconic legacy of Roadies and the undying spirit of Roadies comes alive with its intriguing decor. The Club Roadies will be a unique club in Jaipur that carries the true essence of the show. It houses task zones, colorful graffiti, a wall of fame dedicated to the winners, huge installations, and the iconic Roadies bike that has intrigued millions for over a decade.
Mahesh Shetty, Head- Network Sales, Viacom18, said, “Our Consumer Products business is constantly striving to create experiences for audiences and being a catalyst to fandom. Roadies enjoy extreme popularity and fanfare amongst the youth, therefore, it makes a perfect fit for extending into a lifestyle franchise. After launching Café Roadies earlier this quarter in Noida, we are happy to partner with ‘Work With Fun’ yet again to bring an out of TV Roadies experience to Roadies fans.”
Speaking about the launch, the Co-Founders of Work with Fun, Neeraj Singhal and Ankit Gupta said, “Club Roadies has set up a next-level clubbing and food experience for the fun-loving people of Jaipur. We wanted to create a place that is synonymous with comfort for an audience who loves spending time with their loved ones or groups and wants to enhance their everyday experiences like a Roadie. At Club Roadies we have tried our best to create an atmosphere for Roadies lovers to make them feel like a part of the show. With this, we have taken special care of Rajasthani taste and style which makes this club the outstanding one in pink city.”
The menu of the ‘Club Roadies’, will also be one of a kind serving dishes and beverages that rekindle nostalgia. To name a few, there are dishes named
‘Game ke Andar Game’ for burgers and steaks, ‘One for the gang’ for pizzas, ‘Pasta Ka Vaasta’ for pastas and ‘Bada Dhamaka’ for platters. A diversified range of beverages showcasing the character of different types of Roadies will be offered here like LIIT, Brave, Desi, Extraordinary and old school. Also, a special section ‘An Evening in Pink City’ will offer all popular local dishes and flavors.