new business ideas in jaipur

15 New Business Ideas in Jaipur 2024 for a Profitable Startup

Listed are the best business ideas in Jaipur that you can consider. With its rich culture, vibrant tourism industry, and supportive business environment, Jaipur is a great place to launch your entrepreneurial journey.


Jaipur, the biggest city in the state and a popular tourist destination, boasts a thriving economy. This city being a hub for startups and entrepreneurs houses most of Rajasthan’s startups, and offers exciting opportunities for entrepreneurs to grow! Though tourism is a major player, there’s more to Jaipur’s success. The city is also known for its beautiful handicrafts, sparkling gemstones, and textiles. There are several innovative business ideas in Jaipur that can generate high returns. If you are an entrepreneur looking for an opportunity to start your business, Jaipur might be the best bet for you.

In this write-up, we’ll dig through some of the top business ideas in Jaipur and what makes this city such a compelling location for business startups.

Why Jaipur is an ideal spot to launch a business 

Jaipur’s vibrant energy makes it a prime location for aspiring entrepreneurs. Here are some of the top reasons why this city is an excellent place to pitch your business ideas. 

  • Popular Tourist Hub: Jaipur’s position on the famed ‘Golden Triangle’ tourist circuit attracts a massive international audience. This built-in customer base allows businesses catering to tourists, like travel agencies, hotels, or souvenir shops, to flourish.
  • Supportive Environment: Jaipur boasts a relatively lower cost of living and business setup compared to other major Indian cities. Additionally, the presence of over 3,700 registered firms and a supportive startup ecosystem suggests a welcoming environment for new ventures.
  • Strong Infrastructure: The presence of good infrastructure creates a smooth environment for running a business.
  • Connectivity: Jaipur is well-connected to other major cities in India, facilitating logistics and business operations making it easier to expand business nationwide.

List of most profitable Business Ideas in Jaipur 

Whether you’re a resident or considering a business venture in this vibrant city, checking out these new business ideas in Jaipur could be your gateway to success. 

Event Planning

Holi Festival 2019 In Jaipur
Holi Festival 2019

Jaipur’s stunning palaces and resorts are turning it into a top wedding destination. Couples are flocking to the city to tie the knot in style, with popular venues like Taj Rambagh, Alila Fort Bishangarh, and Jaibagh Palace being booked up fast. This surge in destination weddings is creating a golden opportunity for wedding planners in Jaipur, as the demand for their services is booming. You can make a good profit by starting an event business.

Investment Required: ₹5 lakhs to ₹15 lakhs

Resources Needed:

  • Relevant experience
  • Funds
  • Solid business plan
  • Professional team
  • Successful marketing strategy
  • Office space
  • Raw materials
  • Equipment


  • Understanding and incorporating local customs into wedding plans can set you apart
  • Forge relationships with local vendors, venues, and artisans to ensure you can offer diverse services.
  • Utilize online platforms and social media to showcase your portfolio, connect with clients.
  • Every couple wants their wedding to be unique. Offer customizable packages to cater to varying budgets, themes, and preferences.

Textile Business

Textile business jaipur

Jaipur’s love affair with traditional Rajasthani dresses shows no signs of slowing down. Locals and tourists alike adore these unique pieces, making a handcrafted clothing store a viable business venture despite the competition. The city has access to skilled artisans and craftsmen who specialize in various textile techniques, making it an ideal location for setting up a textile business. To stand out, consider selling online to reach a wider audience.

Investment Required: Minimum ₹25 lakhs

Resources Needed:

  • Deep knowledge about the current demand and the existing market
  • Proper location for selling the products
  • Necessary funds
  • Mandatory licenses and permits
  • Connection with suppliers
  • Thorough business plan
  • Effective marketing strategy
  • Employees


  • You can start as a retailer or try as a wholesaler by sourcing various fabrics and then selling them to local textile shops.
  • Jaipur is home to several textile clusters and markets, such as Sanganer and Johari Bazaar, where you can find a wide variety of textiles. These markets serve as excellent sourcing hubs for materials and inspiration for your textile business.
  • Focus more on handcrafted and traditional dress as tourists prefer to buy traditional fabrics in Jaipur.

Catering Business

Catering Business in jaipur

Food business is one of the profitable industries in Jaipur and food catering is among the best small business ideas in Jaipur one can pursue. Jaipur’s booming wedding scene and frequent business events are fueling demand for top-notch catering. By offering a diverse menu of delicious food and reliable service, a catering business in Jaipur has the potential to thrive. It is a brilliant business idea in Jaipur.

Investment Required: Around ₹20 lakhs

Resources Needed:

  • Well-thought-out business plan
  • Menu that reflects your niche
  • Business registration, licenses, and permits
  • Insurance
  • Equipment
  • Employees


  • Highlight the authentic flavors of Rajasthani cuisine in your menu offerings, while also catering to diverse tastes by offering a variety of cuisines.
  • Offer sample tastings to potential clients to showcase the quality and variety of your offerings. This helps in securing bookings and gaining trust.

Traditional Jewellery Store

Jewellery Store-profitable business ideas in Jaipur

Jaipur’s stunning beaded and gemstone jewelry is a major tourist draw, making it a tempting market for entrepreneurs. However, the competition is fierce. Consider creating modern twists on traditional designs and offering them at competitive prices to carve your niche. A jewellery retail shop is a classic option, but you could also find success by designing and wholesaling your creations to other stores.

Investment Required: ₹10 lakhs to ₹15 lakhs

Resources Needed:

  • Funds
  • Knowledge about the trade and jewelry art
  • Awareness of competitors
  • Business registration, licenses, and permits
  • Connection with suppliers
  • Professional artisans
  • Effective marketing strategy


  • You can keep yourself updated with the latest trends from social media and applications like GoogleTrends.
  • Try to keep some regional classic touch in the jewelry pieces as such pieces are favored by tourists.

Handicraft Items

Handicraft Items-small business ideas in jaipur

Jaipur is known for its vibrant handicraft items. Its intricate miniature paintings, elegant marble work, timeless vintage pieces, and exquisite wood carvings and lacquerware, offers a treasure trove of opportunity for entrepreneurs. Stand out in this market by starting your handicraft store with a touch of fresh, unique creativity to these traditional art forms.

Investment Required: ₹5000 to ₹1.8 lakhs

Resources Needed:

  • Location
  • Equipment
  • Connections with suppliers of raw materials
  • Manpower
  • Licenses and permits
  • Online presence


  • Partner with local artisans and craftsmen to co-create exclusive handicraft collections with a local traditional touch.
  • Use quality raw materials to create handicraft products.
  • Source unique handicrafts from local artisans and sell them online or in a boutique. Focus on specific themes or techniques

Fast food Cafe or food truck


Jaipur’s bustling streets are calling for another culinary option: a fast-food concept with a twist. You can open a cafe, restaurant or a food cart serving crowd-pleasing favorites like burgers and pizzas, consider offering unique Rajasthani street food like pyaaz kachori, mirchi vada, and moong dal pakoda. Catering to tourist areas with this fusion menu could be a recipe for success.

Investment Required: ₹8 lakhs to ₹20 lakh

Resources Needed:

  • Old or new vehicle for the food truck
  • Cooking equipment
  • Employees
  • Connections with vendors
  • POS and billing software
  • Online presence
  • For cafes: business registration, licenses, permits, and space for the shop


  • Choose high-traffic areas such as popular markets, tourist spots, or office complexes to maximize visibility and foot traffic.
  • Offer a unique selection of fast food items incorporating innovative twists to stand out from competitors.
  • If operating a food truck, explore different locations throughout the day to reach a wider customer base. 
  • Be adaptable and responsive to customer feedback and preferences.
  • Participate in local events, festivals, or food fairs to showcase your offerings and connect with the community. Collaborate with other businesses or organizations to expand your reach and visibility.

Also check: Top 12 popular food trucks in Jaipur

Home Stay or Hostels

The Hosteller Jaipur

Jaipur being a popular tourist attraction attracts a large number of tourists. The tourist boom presents a prime opportunity for budget-friendly accommodation options like homestays and hostels. These are popular choices for cost-conscious travelers. To thrive, focus on creating a comfortable homestay with warm Rajasthani hospitality and traditional decor. Location is key – choose a safe, accessible spot with easy connections to tourist attractions.

Investment Required: ₹50000 to ₹20 lakhs

Resources Needed:

  • Essential amenities
  • Furniture
  • Grocery and other utilities
  • Staff for managing the guest house
  • Electricity


  • Organize or facilitate experiences such as guided tours, cooking classes, cultural performances, or heritage walks to provide guests with an authentic taste of Jaipur’s culture and heritage.
  • Encourage guests to leave positive reviews on travel websites and social media platforms to build credibility and attract more bookings.
  • Establish a strong online presence through a user-friendly website and presence on booking platforms.
  • Partner with local businesses like handicraft shops or restaurants to offer discounts or experiences for your guests. This fosters a sense of community and benefits everyone.

Ethnic Food Store

Rajasthani Cuisine
Rajasthani Cuisine

Rajasthani cuisine is particularly beloved, enjoyed by locals with every meal and a popular souvenir for tourists. Locals and tourists alike crave the region’s distinct flavors. Your shop could stock a curated selection of Rajasthani staples like spices, vadi, pickles, papad and chutneys. By offering these delectable items in their authentic form, you can establish a strong reputation for quality.

Investment Required: Minimum ₹10000

Resources Needed:

  • Capital
  • Equipment
  • Manufacturing infrastructure
  • Licenses and registration
  • Storage facility
  • Preservation facility
  • Employees
  • Effective marketing


  • Complete all necessary legal documentation with government agencies.
  • Get registered with any food inspection agency to authorize the safety of your products.
  • Use inviting packaging and attractive brand logo to attract customers to buy your products.

Souvenir Shop

Blue pottery
Blue pottery

Opening a souvenir shop that sells items reflecting the essence of Rajasthan is lucrative. These can include beautiful blue pottery, artificial jewellery, small bags with traditional prints, bandhani scarves, lac bangles, and wooden kundan items among other things. Tourists especially look for such souvenirs in Jaipur. 

Investment Required: ₹5 lakhs to ₹15 lakhs, 

Resources Needed:

  • Rental space for the shop
  • Display racks, shelves, and furniture
  • Inventory of souvenirs
  • Point-of-sale system
  • Decorative items and signage
  • Packaging materials
  • Marketing materials


  • Choose a strategic location in a tourist hotspot or near popular attractions such as historical sites, markets, or hotels to maximize visibility and foot traffic.
  • Partner with local hotels or travel agencies to promote your shop.
  • Focus on sourcing authentic and locally-made items to attract tourists seeking genuine mementos.
  • Keep an ample variety of designs in the shop to offer the tourists.

Tour Guide Business

Tour Guide Business

Jaipur’s bustling tourism industry offers a steady stream of work for passionate tour guides. Guiding visitors through the city’s rich history and vibrant culture can be a fulfilling career path. Since many tourists seek this service to enrich their sightseeing experience, you could start by offering solo tours and build a team as your business grows. It is also among the best business ideas in Jaipur with low investment. 

Investment Required: ₹1 lakh to ₹5 lakhs

Resources Needed:

  • Knowledge and expertise about Jaipur’s history, culture, and attractions
  • Transportation (vehicle or access to transportation services)
  • Tourist permits and licenses
  • Marketing materials (brochures, business cards, website)
  • Communication devices (phones, walkie-talkies)
  • Safety equipment (first aid kit, emergency supplies)


  • Highlight unique anecdotes, hidden gems, and lesser-known facts to attract the visitor experience.
  • Consider specializing in niche tours such as heritage walks, culinary tours, photography tours, or off-the-beaten-path experiences. 
  • Enhance your language skills, especially in English and other popular tourist languages, to effectively communicate with a diverse range of visitors.
  • Build strong relationships with local attractions, hotels, travel agencies, and other tourism-related businesses to gain referrals and access to exclusive experiences or discounts for your clients.

Tiffin Service

tiffin service jaipur

Jaipur’s bustling student and working professional population craves the comfort and nutrition of home-cooked meals. This presents a great opportunity for a tiffin service. You can get started with this business idea in Jaipur with low investment. You can start small, whipping up delicious meals from your own kitchen, and scale up as you build a loyal clientele.

Investment Required: around ₹2 lakhs 

Resources Needed:

  • Kitchen space and cooking equipment
  • Refrigeration units for storage
  • Delivery vehicles or partnerships with delivery services
  • Packaging materials
  • Online ordering and payment system
  • Staff (chefs, kitchen assistants, delivery personnel)


  • Offer a diverse and balanced menu featuring popular local dishes as well as healthy options to cater to different dietary preferences.
  • Use fresh, high-quality ingredients sourced from reliable suppliers to ensure the nutritional value and taste of your tiffin meals.
  • Provide customizable meal plans with options for portion sizes, meal frequencies (daily, weekly), and special requests (e.g., vegetarian, vegan, gluten-free) etc.
  • Offer reliable and timely delivery services to customers’ homes, offices, or workplaces, ensuring convenience and flexibility in meal scheduling.
  • Implement a subscription-based model with flexible subscription plans (e.g., monthly, quarterly) to encourage repeat business and provide cost-effective options for regular customers.
  • Offer trial meals or introductory discounts to entice potential customers and allow them to experience the quality and convenience of your tiffin service before committing to a subscription.

Travel Agency

It is another best business idea in Jaipur with low investment. Jaipur’s thriving tourism industry makes it a prime location for a travel agency. As travel flourishes here, a well-established agency can attract new clients and cultivate a loyal following to ensure repeat business. The trend is likely to grow in the times to come which is why it is another awesome business idea in Jaipur. 

Investment Required: Starting from ₹ 5 lakhs

Resources Needed:

  • Office space (minimum 100 ft²)
  • Computer systems, software, and internet connectivity
  • Audited balance sheets and certification from a Chartered Accountant
  • International Air Transport Association’s approval (if dealing with international travel)


  • Provide comprehensive travel insurance options and emphasize the importance of travel safety and health precautions to reassure clients and protect them against unforeseen circumstances during their trip.
  • Implement targeted marketing strategies such as digital advertising, content marketing, email campaigns, and partnerships with influencers or travel bloggers to reach your target audience and generate leads.

Food and Travel vlogging

Food and Travel vlogging jaipur

Jaipur offers an excellent opportunity to start your entrepreneurial journey as a food and travel vlogger! With the city’s vibrant culture, historic attractions, and endless supply of delectable Rajasthani treats, you can never run short of content. With creativity and a focus on showcasing the city’s rich heritage in an engaging way, you can establish a truly captivating vlog that will have viewers hungry for more.

Investment Required:  ₹1 lakh to ₹10 lakhs

Resources Needed:

Guidance from the existing vlogging community, acceptance into an ad network, social media presence, fans, public relations, software platform for the creation of the content, marketing expertise, technical expertise, etc.

  • Camera equipment (DSLR or mirrorless camera, lenses, tripod)
  • Audio recording devices (microphone, audio recorder)
  • Lighting equipment (LED lights, softboxes)
  • Editing software (Adobe Premiere Pro, Final Cut Pro)
  • Internet connection and computer for editing
  • Travel expenses
  • Marketing materials


  • Maintain authenticity and transparency in your content by sharing genuine experiences, honest reviews, and unbiased opinions. Build trust with your audience by being transparent about sponsored content and maintaining editorial integrity.
  • Explore various monetization strategies such as ad revenue, sponsored content, affiliate marketing, merchandise sales to generate income from your vlogging efforts.
  • Experiment with new formats, styles, and storytelling methods to keep your content fresh and engaging.
  • Leverage social media platforms such as YouTube, Instagram, Facebook, and TikTok to promote your vlogs, engage with followers, and attract new viewers. Use relevant hashtags, geotags, and cross-promotion to increase visibility and reach.
  • Actively engage with your audience through comments, Q&A sessions, polls, and live streams. Respond to feedback and incorporate viewer suggestions.

Furniture Store

Furniture store

With an increasing number of homestays, hotels, and restaurants in the city, there is a surge in demand for high-quality furniture. This creates a golden opportunity for a furniture store. The key to success lies in sourcing durable, authentic materials from reliable vendors. To cater to a wide range of tastes, consider offering a blend of traditional and modern designs.

Investment Required: from ₹20 lakhs to ₹1 crore or more

Resources Needed:

  • Retail space or showroom
  • Inventory of furniture products
  • Interior design elements for store ambiance
  • Sales staff and customer service representatives
  • Website development and online marketing tools
  • Delivery vehicles and logistics infrastructure


  • Offer personalized assistance, expert advice, and attentive support throughout the furniture selection, purchasing, and delivery process. 
  • Ensure reliable and efficient delivery and installation services to ensure that customers receive their furniture orders safely and promptly. Provide options for assembly and setup to enhance convenience and satisfaction.
  • Differentiate your furniture store by offering unique and distinctive furniture pieces that reflect Jaipur’s rich culture, craftsmanship, and design aesthetics. 

Vehicle renting 

top car rentals in Jaipur

Jaipur’s vibrant energy spills over to its transportation needs. With tourism and business booming, so is the demand for car rentals. This translates to a potentially profitable business venture for the car enthusiast with an entrepreneurial spirit. Tourists flock to Jaipur seeking the freedom to explore at their own pace, making car rentals a popular choice. But it’s not just tourists – salespeople and small business owners also rely on rentals for their daily operations.

Investment Required: ₹10 lakhs to ₹50 lakhs or more

Resources Needed:

  • Fleet of vehicles (cars, SUVs, vans, motorcycles)
  • Maintenance and servicing facilities
  • Online booking platform
  • Insurance coverage for vehicles
  • Customer support infrastructure
  • Marketing materials


  • Ensure compliance with all relevant regulations, licenses, permits, and safety standards governing vehicle rental businesses in Jaipur. Stay updated with any changes in legislation or industry regulations to avoid legal issues and penalties.
  • Consider including both self-drive and chauffeur-driven options to appeal to a broader audience.
  • Establish convenient pickup and drop-off locations in key areas of Jaipur, such as airports, railway stations, hotels, and tourist hotspots, to facilitate easy access and enhance customer convenience.
  • Provide comprehensive insurance coverage for all rented vehicles to protect both your business and customers against potential damages, accidents, or liabilities. Clearly communicate the terms and conditions of insurance coverage to customers before rental.
  • Provide flexible rental options such as hourly, daily, weekly, and monthly rentals to accommodate varying travel durations and budgets. Offer discounts and deals for long-term rentals or regular customers.

With its booming tourism industry, rich cultural heritage, and diverse population, there is a plethora of exciting business ideas in Jaipur. From delectable cuisine to stunning handicrafts, there’s something for everyone. So, if you’re brimming with dedication and the right idea, Jaipur is the perfect launchpad to turn your entrepreneurial dreams into reality. Find your niche and get started today!

Note: It’s essential to conduct thorough market research and budget planning to determine the specific investment needed for your business based on your unique circumstances and goals.

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